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SMALL BUSINESS ADVICE - HOW SEO CAN HELP YOU OVERCOME YOUR BIG BRAND COMPETITORS

SEO - search engine optimisation, essentially means optimising your website so that your website will appear in the Google search results when a user enters key terms, is searching for products and services, or answering a searcher's query. There are various ways that you can optimise your website and by deploying various tactics, you can begin to appear in the search results. When your website starts to appear in search results, this helps you in terms of brand awareness and can place you up there with the big brands.


SEO can help to level the playing fields when it comes to how you fair with the competition. Even if you don’t have a massive budget for a sleek television ad campaign or the cash to work with an influencer who is all over YouTube, organic search or SEO can enable you to create awareness of your business as well as helping you to create big brands for a reasonable price.     


Discover below a table from Search Engine Watch detailing Google’s search engine ranking position and the average traffic share per position. You can also see that the higher up the search engine rankings you go, you could receive a higher number of traffic to your site.



google-results-page-rank-average-traffic-share-chart


As a result, an increase in traffic is going to result in more visitors viewing your website and in turn, more potential customers being able to find you and know about your services. This can help you to take a slice of the market share and help to increase your chances of a lead. If you had a shop in the prime location of a city centre, you’re more likely to get customers through the door as they can visibly see you. SEO is all about making your website and your online business visible to the world.   

We can help to increase your website visibility through online marketing, by optimising your website, creating content, creating blogs, social media campaigns and more. Check out some more of our blogs to get a better understanding of how different types of digital marketing can benefit you and find out more through our blog.

If you’d like to have a chat to discover how we can increase your online visibility, call us on 02476 853 222 or email us at  marketing@10digital.co.uk  

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